Have you ever visited a website, and then the next day, while browsing online, you saw an ad for the very same website? Or have you ever visited a webstore, added items to your cart, but didn’t check out? Then the next day, while browsing online, you saw an ad featuring the products you left in the cart? Congratulations, you were “retargeted.” Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.
In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they’re “following” people around the internet by serving ads on the websites and platforms they use most. Because you are targeting past visitors or existing customers, it’s called “re”-marketing. It’s not difficult to set up a remarketing campaign for your website. What it requires is pixel installation.
When you create a campaign with a particular ad network, the network will provide you with a small piece of code (called a pixel tag) to add to your website. Every time a new user visits your site, the code will drop an anonymous browser cookie and the user will be added to your retargeting list. When the same user visits another site that hosts display or native ads from your ad network provider, the system will serve your ad to this particular user. This will occur as long as you have an active campaign running.
Benefits of Remarketing:-
- Capitalize on lost website traffic
- Target people who have already visited your site and shown interest in your offering
- Target audiences who are more likely to convert
- Keep your brand at top of mind by strategically showing ads to interested audiences
- Affordable marketing tactic available on a range of platforms and channels
- Suitable for every industry and vertical
- Comes in many ad formats, including display ad, search RLSA, dynamic carousel and more
- For e-commerce – dynamic retargeting enables marketers to serve personalized ads for different users based on products or services they viewed on your websit
The Different Types of Remarketing:-
- Video Remarketing (Google Ads)
- Search Remarketing (Google Ads)
- Display Remarketing (Google Ads)
- Dynamic Remarketing (Google Ads)
- Social Media Remarketing
- Customer List Remarketing
On average, only 2% of your website visitors convert. Remarketing goes after that other 98%. In fact, customers who see retargeted ads are 70% more likely to convert on your website.