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Mobile PPC service:-

Mobile search is officially a way of life for consumers – 80% of people don’t leave home without their mobile device and 61% of smartphone owners perform searches from their device every single day. In fact, consumers are now spending over 15 hours per week researching from their smartphones. Mobile search users have many traits that advertisers tend to hate. But, you can turn these zombies into customers with just a few tweaks of your ad copy and a few strategic shifts in thinking. Let’s start by looking at how mobile searchers are different to their desktop counterparts.

Mobile PPC ads are your ticket to appearing in front of people who are already on the go, looking for information, and often showing great intent to make a purchase. We MS Digital Marketing help you to set up an effective mobile PPC program and get in front of more target prospects, when and where they’re looking for you


Set SMART PPC Goals:-

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

Know where you want to focus and what you would like to gain from your mobile ppc campaign and then set the goal accordingly

Define Your Target Audience:-

Your team needs to think about the 5 Ws in terms of mobile search

  • Who they’re searching
  • What they’re searching
  • When they’re searching
  • Where they’re searching (In this case it’s a mobile device)
  • Why they’re searching

Get into the mindset of your target audience to better tailor your PPC strategy. The more you understand, the better position you can turn your business into their answer


Determine Your Mobile PPC Keywords:- Your keywords are the most important part of your PPC campaign because they’re how Google knows which users to place your ad in front of. If your team bids on the words “Italian restaurant,” and a user searches for “Italian restaurants near me,” Google will know that specific user is looking for a business like yours

Optimize Ads and Landing Pages for Mobile:- Research shows that users will begin their research using mobile devices, and then transition to desktop in order to make their actual purchase. What this means for you, dear business owner, is that you need to show consistency across devices. Your landing pages should be tailored to your user’s intent, just like your ads and your keywords.